Better Agent Marketing

Our 9 Step Marketing System for Real Estate Agents

Agent Marketing is Critical to "Getting Found"

From "Found"ations to opening the Lead Floodgates, we handle everything you need as a Real Estate Professional. Helping you Get Found and Crush Your Goals!

We are Real Estate Agent Marketing Experts

Here is a Full Explainer on all of the Service Options:

Step 1: Google Business Profile Setup and Optimization

Your Google Business Profile (GBP) is your digital storefront and the first point of contact for potential clients searching for real estate agents in your area. Optimizing your GBP helps you stand out from the competition and increases visibility in local search results.

Key Actions:

• Complete Your Profile: Ensure all details (business name, address, phone number, website, business hours) are accurate.
• Add High-Quality Images: Showcase your listings, office, and team to give a professional impression.
• Collect Client Reviews: Encourage satisfied clients to leave positive reviews. Respond to all reviews to show engagement.
• Post Regular Updates: Share new listings, market insights, and open house events via Google Posts.

Conversion Focus:

A fully optimized GBP increases local visibility, builds trust, and drives direct calls or messages from potential clients.

Step 2: Local SEO Strategy (On-Page, Off-Page, and Google Maps)

Local SEO is essential for ensuring you show up when clients search for agents in your area. This step focuses on optimizing both your website and external factors to rank higher in local search results.

Key Actions:

• On-Page SEO: Optimize your website for local keywords (e.g., "real estate agent in [Your City]"). Ensure that meta titles, descriptions, and headers are optimized for search engines.
• Off-Page SEO: Build high-quality local backlinks by networking with local businesses and contributing to local blogs or news sites.
• Google Maps: Ensure your business is accurately listed on Google Maps and encourage clients to leave reviews to improve your local ranking.

Conversion Focus:

Improved local SEO directly increases traffic to your site, generating more organic leads.

Step 3: Website Building – IDX Integration

Your website is your digital hub, and IDX integration allows potential buyers and sellers to access real-time MLS listings. A fast, mobile-friendly website increases engagement and lead generation.

Key Actions:

• Professional Design: Ensure your website looks professional and is easy to navigate.
• IDX Integration: Allow visitors to browse MLS listings and market data directly on your site.
• Mobile Optimization: Make sure your site is fully functional on mobile devices, as many users browse properties on their phones.

Conversion Focus:

An IDX-enabled, user-friendly website will engage visitors, encourage them to browse listings, and capture their contact information.

Step 4: Hyperlocal Landing Pages

Hyperlocal landing pages target specific neighborhoods and local markets, helping you rank higher in local searches and attract area-specific leads.

Key Actions:

• Create Targeted Pages: Develop landing pages for each neighborhood or area you serve. Include local real estate data, market trends, and a call-to-action.
• Update Regularly: Keep each page fresh with local news, events, and property updates to maintain relevance.
• Lead Capture: Include lead capture forms on every page to collect contact information from visitors.

Conversion Focus:

These highly targeted pages generate more local leads by dominating search results for specific neighborhoods.

Step 5: CRM Setup – Your Command Center

A CRM is crucial for managing your leads and staying on top of follow-ups. It automates communication and keeps track of every prospect.

Key Actions:

• Organize Leads: Import all your contacts into the CRM and categorize them (buyers, sellers, past clients).
• Automate Follow-Ups: Set up automated email and SMS campaigns to keep leads engaged.
• Track Engagement: Monitor open rates, clicks, and responses to measure campaign effectiveness and adjust accordingly.

Conversion Focus:

Automating follow-ups ensures you stay top-of-mind with leads, increasing the likelihood of converting them into clients.

Step 6: Social Media Marketing and Management

Social media helps you engage with potential clients, showcase your listings, and establish your brand as a local real estate expert.

Key Actions:

• Regular Posting: Share new listings, market updates, and tips for buyers/sellers to keep your audience engaged.
• Use Local Hashtags: Improve visibility by using hashtags that resonate with your target market.
• Engage with Followers: Respond to comments and messages quickly to build relationships.

Conversion Focus:

Active social media profiles enhance your brand’s credibility and expand your reach to new potential clients.

Step 7: Content Marketing for Real Estate Agents

Content marketing builds your authority in the real estate industry by educating potential clients and answering their questions.

Key Actions:

• Create Educational Content: Write blog posts, produce videos, and share guides that address common buyer/seller questions.
• Focus on Local Content: Provide neighborhood guides, market reports, and local tips to attract your target audience.
• Consistency: Publish content regularly to build credibility and stay relevant in search rankings.

Conversion Focus:

Educational content establishes you as an authority and drives traffic to your site, helping convert visitors into clients.

Step 8: Email, SMS, and Messaging Automation

Automation tools allow you to stay connected with leads at every stage of the buying or selling process without manual effort.

Key Actions:

• Automate Follow-Ups: Create email and SMS drip campaigns for new leads, nurturing them over time.
• Personalize Content: Segment your audience and tailor messages based on their needs (buyers, sellers, past clients).
• Regular Updates: Send out newsletters or market reports to keep your leads informed and engaged.

Conversion Focus:

Automated, personalized communication keeps leads engaged and moves them through the funnel until they’re ready to convert.

Step 9: Lead Generation – Paid Ads and Retargeting

Paid ads, particularly Google Local Service Ads (GLSAs), provide instant visibility and are a fast track to generating new leads.

Key Actions:

• Run Google Local Service Ads: Set up GLSAs to appear at the top of local search results, which drives immediate visibility.
• Retargeting: Use retargeting ads to re-engage website visitors who didn’t convert on their first visit.
• Optimize Ads: Continuously test and tweak your ads to ensure maximum effectiveness.

Conversion Focus:

Paid ads provide a steady stream of leads and, when optimized, can dramatically increase conversion rates.

Conclusion: Continuously "Feed the Machine"

The key to success in real estate marketing is consistency. Whether it’s updating your Google Business Profile, creating local content, or running paid ads, continually feeding Google with new, relevant content will improve your rankings and visibility. Each step in this 9-step system builds on the others, creating a marketing ecosystem designed to generate leads, build authority, and convert prospects into clients.

When done correctly, this system will position you at the top of local searches, driving consistent traffic and leads to your real estate business. If you need help implementing these strategies, BetterAgentMarketing.com is here to assist you.